Maybe you’re at the beginning phases of starting your business and you need a website, a logo, and headshots… Let’s say you need it all.
So you start with your logo and you along with your designer are on your third no fourth iteration. Juggling between going bold or playing it safe.
Or maybe you are spending countless hours researching the best CMS for our website. Do you go with WordPress, Wix, Squarespace, or Drupal?
Let me stop for a second here. If you are a business owner and aren’t convinced you need a website, this article isn’t for you. There are plenty of other articles written in 2012 that explain the importance of a website like Websites for Small Business or Why Every Business Needs a Website.
Okay, let’s get back to your website.
None of the decisions you make in the design process are permanent. But they will stop you in your tracks. I’ve seen people spend weeks on creating the perfect “logo” only to change it within a year.
I’ve done it so many times that now I keep mine to a simple text treatment.
I’ve seen people boast about their great idea. But when it comes to executing their plan they are filled with excuses. Their website isn’t completed or they haven’t taken their headshots.
Your desire to find perfect is preventing you from doing the ACTUAL WORK.
Instead of pushing yourself to an impossible ‘perfect,’ and therefore getting nowhere, accept ‘good.’
Many things worth doing are worth doing badly.
So how do you stop trying to make something perfect? You go for good instead.
Instead of waiting until you have an airtight business plan, start the business.
Instead of spending time and energy with a logo or brand guidelines for your website, start with a simple text treatment. You can always go back and design a logo once your business grows.
If writing content is part of your business strategy, start a writing habit as soon as possible. It takes time to make something a habit. Don’t get caught up in writing the perfect article until you’ve established the habit. Remember “perfect” is the enemy.
Templates can be your best friend when you are just getting started no matter what CMS you choose. There are pluses and minuses of each, but you can always change it later. Maybe a simple landing page is all you need.
We all know that photos and visuals are great tools to grab attention. Not everyone can produce or create their own. There are plenty of free stock photography websites you can use to grab some great images for your website or blog. If you want to stylize social images try apps like Canva, Procreate or PS Express.
You can go little nuts and a lot broke trying to purchase the best equipment to create videos. But you don’t have to. Spend your time on creating the best content with what you’ve got and upgrade as you grow.
Waiting for the perfect time, the perfect logo, the perfect article or the perfect photo only does one thing. It keeps you waiting.